Taming the social media beast
The flow of content
The graphic below illustrates how you can engage on social media with a mixture of new and reused content that flows from one platform to another.
On each media platform, it's important to consider:
- How often you communicate. It’s important to find the right balance .. to send enough content to keep your audience engaged without becoming a nuisance.
- What type of content you send. Every bit of content you spend time on should contribute to a business goal, whether it’s generating interest, establishing or maintaining thought leadership or generating leads.
- Where you send it. For example, let’s say you’ve just produced a How-to guide. You’re more likely to find a good outlet for it on a relevant community forum than on Facebook.
Taming the social media beast is no simple proposition. Yet it is possible to make it work in your favor by having a structured plan for the flow of your content, balancing between new and reused content, and by looking at and using each social media platform on its own terms.