Web tips and strategy blog:
Sharp views, humor and how-to
Every social platform has it's own form of advanced search and/or 3rd party tool you can use to find interesting and companies - companies that could turn into hot leads at some point. Let's look at how this would play out on Linkedin, Google+ and Twitter, for example.
It's pretty clear that a social interaction aspect has now been incorporated into the algorithms that determine the success of your Search Engine Result Page status. But how, you ask. Well, The nature of the interaction, the location and people involved and the newness of the story are all important.
Facebook announced a major makeover on the way. The new layout will feature photos much more prominently, so the first tip fpr getting more Facebook traction is: so should you. The other two tips are just as valid even before the new makeover goes into effect. When does it go into effect for everyone, you ask. No one knows, but you can get on the waiting list now (scroll down to bottom).
Every call-to-action on your website represents a point where you can either lose your visitor, or push him further in the buying process. While are many design-related ways to make calls-to-action appealing, the text is equally important. Here are three factors to keep in mind.
Your ultimate business goal is make money. Now if only visitors would respond to a big Make your donation here link on your Home page, you'd be all set. But then, where would the fun be? In the real world, it's just a bit more challenging and complex than that. Considering the communication goals for each page, helps you keep your web visitors on a profitable path.
A messaging framework keeps your various communications consistent and helps you capture a space in the minds of your target audience. Here are a few tips for making one that works.
"So what?" Believe it or not, that's the question. It might sound rude, overly simplified or even simple-minded, but when it gets rights down to it, answering that question is what it's all about.
At the same time that Google and Bing have been incorporating content from social sites into their search results, niche tools have emerged that focus exclusively on it. You can use them to find out what customers, competitors and industry influencers are saying -- or for inpsiration for your own content.
Use it to find out what people are saying about your brand or a particular topic on forums and message boards.
Searches social content from -- to use their own (borrowed Beatles) phrase -- across the universe of 100+ social media sites, including Twitter, Facebook and YouTube.
This one doesn't actually focus only on social sites, but rather on subjects that interest you from all over the online world. The kick is that it feeds you the type of content that interests you the most within those subjects based on what you indicate that you like. You can also save content to view at a later time.
Every company has stories to tell. Stories that help establish a market position. Content that connects you with your audience and pushes them to think about you in a certain way. The thing is, the stories are there to tell, but that doesn't mean it's easy to create the content. Like every other form of marketing and communication, there is always a price in terms of time and/or money. Here are 5 ways to go about it that will help you on your way.
Leaving comments on people's blogs with links to your content is a good way to get attention and earn backlinks, as long as you're not sneaky about it. Don't spam. If you're only commenting to get a link, it will be pretty obvious. On the other hand, if you're comment is a genuine interaction that adds value, more people will see it, and the link will be a bonus.
I cut my cousin Bill off on Facebook. Had to be done. I simply got tired of hearing his Saturday night plans on Facebook, then on Squarespace and then on Twitter . Why am I telling you this? Well, I love my cousin, and if I can cut him off on Facebook, there's certainly a danger of your customers cutting you off on Facebook, Linkedin, Twitter, or whatever other platform you're using to communicate to them.
Did you know that you can generate free Google ads for your website? Free Bing ads. Free Yahoo ads. And I'm not talking about a free trial certificate.
I'm talking about the HTML title and description that you can write for every web page on your site. This forms the content of what people see when your website comes up in search engine results, and for all intents and purposes, it functions like an ad. So even if you're already write website metatext, the importance of these two areas cannot be overestimated. Here are three things you should consider to get the most out of this space.