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Web tips and strategy blog:

Sharp views, humor and how-to

Wednesday
Apr172013

So you're an influencer, eh Harry?

According to Klout, I'm a social influencer on the subject of tablet computers, Herman.

I didn't know you had a tablet, Harry.

Click to read more ...

Thursday
Apr112013

Social media: How to find interesting companies to cosy up to

Every social platform has it's own form of advanced search and/or 3rd party tool you can use to find interesting and companies - companies that could turn into hot leads at some point. Let's look at how this would play out on Linkedin, Google+ and Twitter, for example.

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Sunday
Apr072013

3 social algorithms that affect your company's search page results

It's pretty clear that a social interaction aspect has now been incorporated into the algorithms that determine the success of your Search Engine Result Page status. But how, you ask. Well, The nature of the interaction, the location and people involved and the newness of the story are all important.

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Sunday
Mar102013

The only way people will Like your annual report on Facebook 

How did our annual report get all those Facebook Likes, Harry?

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Sunday
Mar102013

3 ways to get the most out of Facebook 

Facebook announced a major makeover on the way. The new layout will feature photos much more prominently, so the first tip fpr getting more Facebook traction is: so should you. The other two tips are just as valid even before the new makeover goes into effect. When does it go into effect for everyone, you ask. No one knows, but you can get on the waiting list now (scroll down to bottom).

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Sunday
Feb242013

Now why do you suppose no one's buying?

We put a big red Buy Now graphic on the web page, Herman.

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Sunday
Feb242013

3 ways to get action from your call-to-action 

Every call-to-action on your website represents a point where you can either lose your visitor, or push him further in the buying process. While are many design-related ways to make calls-to-action appealing, the text is equally important. Here are three factors to keep in mind.

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Sunday
Feb242013

How to move your website visitors closer to the sale

Your ultimate business goal is make money. Now if only visitors would respond to a big Make your donation here link on your Home page, you'd be all set. But then, where would the fun be? In the real world, it's just a bit more challenging and complex than that. Considering the communication goals for each page, helps you keep your web visitors on a profitable path.

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Thursday
Jan172013

The old elevator pitch

So why didn't you give that hot prospect you met the old elevator pitch?

He took the stairs.

More Web Dog comics

Wednesday
Jan162013

3 tips for creating a messaging framework that works

A messaging framework keeps your various communications consistent and helps you capture a space in the minds of your target audience. Here are a few tips for making one that works.

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Wednesday
Jan162013

At the heart of all your business communications: one simple question

"So what?" Believe it or not, that's the question. It might sound rude, overly simplified or even simple-minded, but when it gets rights down to it, answering that question is what it's all about.

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Saturday
Nov102012

3 free tools for finding inspiring content

At the same time that Google and Bing have been incorporating content from social sites into their search results, niche tools have emerged that focus exclusively on it. You can use them to find out what customers, competitors and industry influencers are saying -- or for inpsiration for your own content.

1. boardreader.com: What are people discussing?

Use it to find out what people are saying about your brand or a particular topic on forums and message boards.

2. socialmention.com: Stuff on Twitter or Facebook that actually matters to you

Searches social content from -- to use their own (borrowed Beatles) phrase -- across the universe of 100+ social media sites, including Twitter, Facebook and YouTube.

 

3. Trapit: Rate the content you like, and more will come to you

This one doesn't actually focus only on social sites, but rather on subjects that interest you from all over the online world. The kick is that it feeds you the type of content that interests you the most within those subjects based on what you indicate that you like. You can also save content to view at a later time.

 

See also: How to beg, borrow and steal your way to great blog content

 

Thursday
Nov012012

Unblocking creativity

Herman, when I used to get stuck on something at work, I would jog 2k to unblock my creativity.

And how did that work out, Harry?

Not bad, but I ended up 100 kilomters away from the office.

 See also: How to beg, borrow and steal your way to great content

Monday
Oct292012

How to beg, borrow and steal your way to great blog content

Every company has stories to tell. Stories that help establish a market position. Content that connects you with your audience and pushes them to think about you in a certain way. The thing is, the stories are there to tell, but that doesn't mean it's easy to create the content. Like every other form of marketing and communication, there is always a price in terms of time and/or money. Here are 5 ways to go about it that will help you on your way.

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Wednesday
Oct102012

How sneaky is it to promote content in this way?

Leaving comments on people's blogs with links to your content is a good way to get attention and earn backlinks, as long as you're not sneaky about it. Don't spam. If you're only commenting to get a link, it will be pretty obvious. On the other hand, if you're comment is a genuine interaction that adds value, more people will see it, and the link will be a bonus.

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Wednesday
Oct102012

How to avoid the dreaded social media unfollow

I cut my cousin Bill off on Facebook. Had to be done. I simply got tired of hearing his Saturday night plans on Facebook, then on Squarespace and then on Twitter . Why am I telling you this? Well, I love my cousin, and if I can cut him off on Facebook, there's certainly a danger of your customers cutting you off on Facebook, Linkedin, Twitter, or whatever other platform you're using to communicate to them.

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Tuesday
Oct092012

Today's most popular marketing role?

 

 

Our job ad got hundreds of applicants.

 What was the position?

Social media guru.

Wednesday
Sep192012

Sure Google ads are great -- when they work

I saw we generated 10,000 euro in sales via the Google ads. Why did you stop them?

It cost us 20,000 euro to run them.See also: The free Google ad you should be using

Monday
Sep172012

The free Google ad you should be using

Did you know that you can generate free Google ads for your website? Free Bing ads. Free Yahoo ads. And I'm not talking about a free trial certificate.

I'm talking about the HTML title and description that you can write for every web page on your site. This forms the content of what people see when your website comes up in search engine results, and for all intents and purposes, it functions like an ad. So even if you're already write website metatext, the importance of these two areas cannot be overestimated. Here are three things you should consider to get the most out of this space.

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Thursday
Jun072012

Video marketing doesn't have to be a Hollywood production

Are you ready to shoot your video blog, Harry?Almost, I just need to reapply my makeup first.

 

See also: 3 Video marketing stats you can't ignore